Safeguarding Privacy: Exploring Data Security and Person Blurring in Property Digitisation


Safeguarding Privacy

In an era where data privacy is paramount, safeguarding personal information within digital property models is crucial. At AIM Housing, we prioritise data ownership and believe in the principle of “delete means delete.” In this blog post, we delve into the significance of data security and the technique of person blurring in property digitisation, focusing on the importance of data ownership, protecting personal information, and complying with privacy regulations.

Data Ownership: Putting You in Control: In property digitisation, it is crucial to emphasise data ownership. Clients should have full control and ownership of their property data, ensuring that they can determine how it is used and who has access to it. By empowering clients with control over their data, trust and transparency are fostered, enhancing privacy, and mitigating potential risks.

Delete Means Delete: When it comes to your data, we adhere to a strict policy of “delete means delete.” Once you request the removal of your data, we promptly and permanently delete it from our systems. We do not keep any copies or retain any trace of your information. Your data remains yours, and we respect your right to control and dispose of it as you please.

The Importance of Data Security in Property Digitisation: Property digitisation Involves collecting and storing various types of data, including sensitive information about properties and individuals. Robust data security measures are essential to protect this data from unauthorised access, breaches, or misuse. Encryption, access controls, and regular security assessments are key components of a comprehensive data security strategy.

Protecting Personal Information: Within digital property models, it is crucial to prioritise the protection of personal information, especially in fully occupied homes where privacy is paramount. At AIM Housing, we utilise fully automated person blurring techniques to ensure maximum privacy and compliance with data protection regulations. Advanced algorithms automatically blur faces and other identifying features, safeguarding personal information and preserving privacy within our digital property models.

Complying with Privacy Regulations: Property digitisation must adhere to privacy regulations and guidelines to protect the rights and privacy of individuals involved. Regulations such as the General Data Protection Regulation (GDPR) in the European Union set standards for data protection and privacy. Compliance with these regulations is essential to avoid legal consequences and maintain trust with stakeholders.

The Rundown:

At AIM Housing, we are committed to safeguarding your privacy and ensuring data security. We prioritise data ownership, implement robust security measures, employ person blurring techniques, and strictly adhere to the principle of “delete means delete.” Your data is yours, and we respect your right to control and determine its fate. Trust us to handle your personal information with the utmost care and confidentiality, as we work together to embrace the benefits of property digitisation in a privacy-conscious manner.

Written by:

Danny McKeown

Operations Director

I am passionate about driving efficiency through effective solutions and prioritising the user’s perspective. Technology plays a crucial role in our approach, optimising our survey process and digitising our housing operations. By leveraging advanced tools and software, we enhance accuracy, reduce costs, and minimise disruptions to residents. Automation and digital platforms streamline workflows, improve data management and facilitate collaboration. Our commitment to efficiency and technology ensures high-quality services and client satisfaction.

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